RUEN

Senior Key Account Manager Moscow

IgorGoldenkov

Distribution. Key accounts.
New territories.

I acquire wholesale partners.
Build dealer networks.
Grow customer purchasing.I manage the full sales cycle: from cold outreach to long-term partnerships.

Download resume
Electrical productsLightingHome productsFurnitureBuilding materialsHVAC equipmentFood ingredients and snacksFMCG
  1. 01Cold outreach
  2. 02Negotiation
  3. 03Contract
  4. 04Account growth

02 / Career history

Experience
across industries.

Partners.Territories.Sales growth.Wholesale partners, dealers, distributors, national and regional retail chains.Sell-in / Sell-outAssortment listingOEM supplyCoordinated sales representatives.Led a sales team.

03.2025 — 09.2026SEVERCONLead Distribution Sales Manager

Project and wholesale sales of air conditioning, ventilation and heating equipment. Energolux, Kalashnikov, Ferrum, Coolberg.

21 million RUBsales in July 20265.5 million RUBlargest deal0%overdue receivables at the end of August 2026

Acquired 7 new B2B customers with long sales cycles, securing their first orders. Reactivated 6 dormant customers.

7new B2B customers
6customers reactivated

Reactivated customers included 4 dealers, 1 retail chain and 1 construction company.

Territory development · assortment · commercial terms · margin and inventory
Electrical productsEnergosistemy i TekhnologiiTerritory Manager, Moscow and Moscow Region

Camelion, Volsten, Ergolux, Ultraflash. Territory and assortment development, sell-in / sell-out, sales analytics and commercial terms.

Coordinated 4 sales representatives.

Wholesale account built from zero0 → 140+million RUB per year

Acquired a customer, secured the first order and grew annual sales to 140+ million RUB within two years.

Customer portfolio growth

Energosistemy i Tekhnologii

185 → 440million RUB in annual sales - growth over three years

Grew annual portfolio sales from 185 to 440 million RUB in three years. Acquired a wholesale customer and built annual sales from zero to 140+ million RUB within two years.

My role and tools
Cold outreach and negotiations with decision-makers, commercial terms, sales and assortment analysis, and territory development in Moscow and Moscow Region. Categories: batteries, lighting and electrical products.

From pilot order to regular supply

ST14 glucose monitoring systems manufacturer

20 000units per month under contract

Payment termsAdvance payment

Salesover two years

1 000units / pilot order
20 000units / month

Developed and launched an OEM project: from a 1,000-unit trial batch to a monthly supply contract. A single-SKU project.

  1. 01Commercial proposal
  2. 02Negotiation and terms
  3. 03Pilot shipment
  4. 04Ongoing partnership

Retail chain acquired

  • Askona(Hypermarket)70 SKUAssortment listing
09.2016 — 11.2021Impact BohemiaRegional Development Manager

Regional retail chains and wholesale partners across Russia. First-year sales of 160+ million RUB against a 120 million RUB target. Customer reactivation generated 30+ million RUB. Coordinated 2 assistants.

Wholesale partner built from zero

100+million RUB per yearWholesale partner in Crimea

Built a wholesale partner in Crimea from zero to 100+ million RUB in annual sales in 1.5 years. Assortment: approximately 100 SKUs.

0 → 100+ million RUBAnnual sales
1.5 years≈ 100 SKU
My role at Impact Bohemia

Personally negotiated pricing, assortment, listings and marketing activities with partners.

Wholesale partnersRegional retail chainsBuilding distribution

Retail chains acquired

03.2012 — 05.2013Kleyzhelatin-ATWholesale sales of food-grade gelatin and industrial adhesives

Wholesale sales of food-grade gelatin, hide glue and bone glue. Met sales targets every month; results exceeded expectations.

Nornickel: from cold outreach to an annual contract

  1. 01Cold outreach
  2. 02Trial batch
  3. 03Annual contract

Acquired Nornickel as a customer for hide glue. Arranged a trial batch and signed a one-year contract following successful testing.

04.2008 — 01.2012Garant-Service UniversitetSales Manager · Team Leader

Closed 100 personal sales in two years and received the “100 Sales” award. Led a team of 7 sales managers for one year and two months. The team met its target in 10 of 13 months.

100personal sales in two years
7sales managers in the team

Target met in 10 of 13 months

Led the team for one year and two months. Received the “100 Sales” award and recognition from the sales unit and department.

03 / Capabilities

Acquire partners. Grow sales.

New customers

Find a partnerSecure the first orderBuild a long-term partnership

  1. Prospecting

    Select territories and sales channels; identify wholesale partners, dealers and buyers. Start negotiations through cold outreach.

  2. First deal

    Clarify requirements, select the assortment and agree terms. For long sales cycles, guide the customer to a trial batch or first order.

  3. Account development

    Expand the assortment and purchasing volumes. Reactivate dormant customers.

Commercial terms

Agree terms. Launch supply.

  1. Negotiation

    Work with decision-makers and buyers on pricing, assortment, listings and long-term partnership terms.

  2. Deal economics

    Calculate discounts and margins; develop promotions. For OEM projects, prepare proposals and source partners to meet customer requirements.

  3. Contract

    Prepare contracts and supporting agreements; arrange pilot shipments and the transition to regular orders.

ST14 OEM project: a 1,000-unit trial batch followed by monthly supply of 20,000 units.

Sales control

Track the numbers. Deliver on commitments.

  1. Analytics

    Analyse sales by customer and product, margins and stock. Plan purchasing volumes and portfolio growth.

  2. Execution

    Manage deliveries, contractual commitments, payments and receivables. Resolve disputes.

  3. Coordination

    Allocate partners across the brand portfolio and coordinate sales representatives, assistants and documentation.

SEVERCON: 0% overdue receivables at the end of August 2026.

Tools I use at work and in personal projects

CRM and accounting

  • Bitrix24
  • 1C
  • Axapta

Data and analytics

  • ExcelPivot tables, VLOOKUP
  • Google Sheets
  • Google Forms
  • BI tools

Documents and communication

  • Access
  • Word
  • PowerPoint
  • Outlook

AI tools

  • ChatGPT
  • Claude Code
  • Gemini
  • Grok
  • Hugging Face
  • Cursor
  • Lovable
  • VS Code
  • GitHub

Development, data and automation

  • Python
  • Node.js
  • Django
  • Docker
  • LangGraph
  • Supabase
  • Vercel

Video, graphics and 3D

  • Blender
  • ComfyUI
  • Remotion
  • FFmpeg
  • VEGAS Pro
  • Google Veo
  • Kling
  • HeyGen
  • Adobe

04 / Personal projects

AI at work
and beyond

Market research
Researchingcustomersand competitors.Cross-checking sources.
Content and materials
Commercialproposals.Presentations, copy
and visual concepts.
Project development
Websites. Prototypes.Automation.Data analysis and digital tools.

ToolsModern
tools.Using a broad range of modern tools

Quality checksReview.
Improve.Sources, findings and
error correction

Skill developmentAnalytics.
Automation.Developing skills in analytics and reporting automation

Business concepts

Business Reboot AI

Business idea.
A structure for launch.Business idea → launch plan.Define the audience, shape the offer, prepare launch materials and work towards the intended outcome.

Data and demand

GG Atlas

Demand data.
A foundation for decisions.Wordstat CSV + Google Trends → demand trends.Demand assessment to inform product and business direction choices.

Garincha Media

Websites and visual ideas.
My digital projects.Building a portfolio of interactive websites
and AI-assisted materials.

Education and development

2008–2012

K. G. Razumovsky Moscow State University of Technologies and Management, Moscow

Economics and Enterprise
Management

University studies not completed

2003–2008

MOGKTEP, Lytkarino

Motor Vehicle Maintenance and Repair

Qualification: Senior Automotive Technician / Mechanic

Independent learning

Sales
and negotiation

Studying value-based selling, objection handling and key account development.

Marketing
and content

Independently studying markets, audiences and offer positioning. Developing skills in AI-assisted content preparation and production.

IT
and automation

Learning website and digital tool development. Building skills in sales, analytics and reporting automation.

Russian: native. English: basic; reading with a dictionary.

Contact / Moscow

Let’s discuss growing
your sales.

i.goldenkov@gmail.com+7 926 084-87-28